How We Handle Personal Data

This Privacy Policy explains how Elite Curls & Braids collects and uses personal information when you use this website.

Who We Are

Elite Curls & Braids trades under AOV Limited. Company House number: 15241793. Incorporated on 27 October 2023.

Data We May Collect

• Contact details you provide, such as name, email, phone, and delivery address.
• Order-related information needed to process purchases and customer service requests.
• Stock-alert subscription details, including email and consent metadata.
• Cookie preferences and essential technical data required to operate the website.
• Product review content, including your first name, star rating, and written comment, submitted with your explicit consent.

How We Use Data

• To process orders and deliver customer support.
• To send stock notifications where you have provided consent.
• To maintain site security and prevent abuse or automated spam.
• To comply with legal and accounting obligations.

Product Reviews

After a purchase is delivered, we may send you a secure, one-time review invitation link by email. If you choose to leave a review, we collect your star rating, written comment, and associate the review with your first name and the product purchased. Your email address is not displayed publicly.

• Legal basis: Consent — you must tick a consent checkbox before submitting a review.
• Public display: Only your first name, star rating, and comment are shown on the product page. Your full name, email, and order details are never displayed.
• Retention: Reviews are retained for as long as the product is listed on the site, or until you request removal.
• Removal: To request deletion of a review, contact us at the email address shown on our Contact page. We will remove your review within 30 days.

Data Retention

We retain personal data only for as long as necessary for business, legal, and compliance purposes.

Your Rights

You may request access, correction, or deletion of personal data where applicable under data protection law.